Spa Business Handbook expert predictions



"Middle Eastern wellness operators must evolve beyond traditional models"
Christian Kiefer, founder, Spa Wellness Project Management
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"Community and longevity go hand-in-hand"
Alex Glasscock, co-founder, The Ranch
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"The way people experience spas is shifting"
Allison Bevan, spa director at The Joule, Dallas, Texas
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"Leaders who embrace neuroaesthetic and sensory-driven design will pioneer a new era of wellness travel"
Ana Ramirez, principal, KALA Design Group & co-founder, Ancestral Handmade Hotels
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"Cross-industry inspiration fuels creativity"
Régis Boudon-Doris, founder & CEO, bbspa Group
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"More people are embracing practices that support recovery, whether it’s through fitness, nutrition, restorative therapies, contrast therapy, or mindful rituals"
Jill Haidler, spa director at The Waldorf Astoria Spa, New Orleans
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"If the mind is shaped by its environment, then the environments we create for young people must change"
Natasha Richardson, founder and director, The TLC Method & REWIRE
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"The experience is not by accident – it’s by design"
Alina M Hernandez, founder, Wellness Innovation Hub & advisory board member, Touchless Wellness Association
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