Spa Business Handbook expert predictions



"Wellness for young people isn’t just a stress escape – it’s a mindset"
Lorenzo Moretti, COO Aquaform
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"More people are embracing practices that support recovery, whether it’s through fitness, nutrition, restorative therapies, contrast therapy, or mindful rituals"
Jill Haidler, spa director at The Waldorf Astoria Spa, New Orleans
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"Wellness menus are offering structured guidance on how to maximise each facility’s benefits"
Verena Lasvigne, managing director & founder, VLF Spa Consulting
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"Middle Eastern wellness operators must evolve beyond traditional models"
Christian Kiefer, founder, Spa Wellness Project Management
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"The way people experience spas is shifting"
Allison Bevan, spa director at The Joule, Dallas, Texas
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"Community and longevity go hand-in-hand"
Alex Glasscock, co-founder, The Ranch
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"Spas are sanctuaries where time is not spent, but savoured"
Lasse Eriksen, development manager, Farris Bad
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"Leaders who embrace neuroaesthetic and sensory-driven design will pioneer a new era of wellness travel"
Ana Ramirez, principal, KALA Design Group & co-founder, Ancestral Handmade Hotels
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